Privacy Policy

Welcome to Bricks Universe, your ultimate destination for authentic LEGO sets, rare LEGO minifigures, and collectible LEGO bricks. At Bricks Universe, protecting your privacy is our highest priority. This Privacy Policy explains how we collect, use, and safeguard your personal information when you shop with us or visit our website.

1. Information We Collect

When you shop at Bricks Universe or interact with our site, we collect the following types of information:

Personal Details: Name, email address, shipping and billing address, phone number
Account Information: Username, password, order history including popular LEGO themes like LEGO Star Wars, LEGO Technic, LEGO City, LEGO Friends, and LEGO Ninjago
Payment Information: Credit/debit card details or payment processor info (handled securely)
Usage Data: IP address, browser type, device information, pages visited such as limited edition LEGO sets, retired LEGO sets, and LEGO building instructions

2. How We Use Your Information

Your information helps us:

Process and fulfill your orders for LEGO sets and LEGO accessories
Provide timely updates about your purchases, shipping status, and delivery tracking
Personalize your shopping experience with recommendations for new LEGO sets and exclusive offers
Send promotional emails featuring discounts on LEGO bricks, bundles, and seasonal LEGO deals
Improve our website’s performance, security, and SEO by analyzing traffic on popular pages like LEGO modular buildings and LEGO Creator sets

3. Cookies and Tracking Technologies

Bricks Universe uses cookies and similar tracking technologies to:

Remember your login credentials and cart contents
Offer tailored LEGO product recommendations based on your browsing behavior
Collect anonymous data to improve our website and SEO rankings for keywords such as buy LEGO online, authentic LEGO bricks, and cheap LEGO sets

You can disable cookies in your browser, but this may impact your user experience on our site.

4. Sharing Your Information

We do not sell your personal data. We may share your information only with trusted third parties to facilitate:

Payment processing (e.g., PayPal, Stripe)
Shipping and delivery services (e.g., UPS, FedEx, USPS)
Email marketing platforms for sending LEGO promotions and newsletters

All partners comply with strict confidentiality and data protection policies.

5. Your Privacy Rights

You have the right to:

Access, update, or delete your personal information
Opt out of marketing communications at any time
Request details on how your data is used

6. Children’s Privacy

Bricks Universe does not knowingly collect personal data from children under 13. Our site and services are intended for users aged 13 and older.

7. Data Security

We use industry-standard SSL encryption and secure payment gateways to protect your personal and payment information. Your shopping experience at Bricks Universe is safe and secure.